Why Meetings Matter

There has been a lot of buzz in the press lately about how the economy, and in particular the perception of corporate events as frivolous, have effected the meeting and event industry. I've noticed some companies tightening budgets, being more cautious about event spending, and waiting until the last minute to firm up plans. Luckily, in part because I offer an excellent service at affordable prices, my business hasn't taken a huge hit, and I've made up the difference in other areas. But many event related businesses have suffered.

Now the National Speakers Association (NSA) and the Global Speakers Federation (GSF) have teamed up to create a campaign to "reinforce the message, that contrary to media and political backlash, Meetings Matter." Their website promotes the idea that corporate meetings and events "develop leaders and a workforce ready to invent a profitable future for America... and help drive a vibrant and productive economy."

The US Travel Association has developed a similar approach, and developed a website on the idea that "Meetings Mean Business". For example, they point out that "For every dollar invested in business travel, companies realize $12.50 in incremental revenue."

If you're in an event related business or job, and concerned about cutbacks, there's a wealth of information out there on the true value of corporate events and how they relate to the bottom line. It's not just about lavish, extravagant, or frivolous spending: it really is about an investment in the bottom line.

Holiday Party Planning Tips

Current trends say that even with the downturn in the economy and tight budgets, most companies are still having parties for the holidays, even it they are scaled back a bit. I just came across a useful article on low budget party planning for the holidays.

Some of the main tips include:

1. Book early for the best deals and dates -- and be flexible.

2. Seek support from on-site event planners.

3. Take advantage of seasonal promotions and packages.

4. Look for distinctive locations and activities.

5. Remember, low-key doesn't mean low quality.

You can check out the entire article HERE.

There's a great video profile on me that currently is front and center on the Peoria Journal Star website, at www.pjstar.com